Content to attract, convert and delight
Content is the fuel for your inbound program. From on-site conversion points to long-term nurture tracks, every content type can assist your prospects, boost your credibility and contribute to your bottom line.
The power of content should not be underestimated. With your buyers performing more and more of their research and decision-making online, content is the best way to reach, interest and influence them.
Content marketing is the foundation of inbound success, engaging and educating leads throughout the entire purchase decision.
Knowing who we are writing for and the topics relevant to them are essential to attract buyers to your brand.
Our strategy process identifies your buyer personas, keyword strategy and content plan, enabling us to generate content that delivers steadily increasing website traffic and leads.
Consistently creating quality content is one of the top challenges faced by businesses today, but it is vital for driving up traffic and leads.
We remove this challenge, creating regular high-quality content for your brand. Our team produces blog posts, whitepapers, infographics, ebooks, and videos, giving your site an ever-increasing search footprint and lead generation potential.
Search engine optimization
A sound keyword strategy, consistently applied throughout your content and website, has the power to push your results to greater heights. We optimise every blog post to align with your keyword strategy, ensuring that your brand ranks for attractive, relevant keywords that can drive visitors to your site.
Creating a piece of great content is only the beginning – making sure it reaches as many people as possible requires promotion.
We promote your content across multiple channels to ensure it is found and seen. We’ll leverage your growing social audience, sharing your new content and getting added value from classic pieces of work. Email promotion to existing contacts and inclusion in workflows help to keep you top of mind with leads.
Pull in Your Prospects. Keep Your Customers.
Content is about more than just advertising your product. Every blog post, CTA, ebook, email and conversation is an opportunity to help your prospects and customers solve their everyday problems
Attract The Right Visitors
Search-optimized content built exclusively for your personas will draw your target customers to your site.
Convert with Conviction
Fresh, thought leadership pieces help generate pipeline by guiding prospects through their buying journeys.
Nurture Through Lifecycle Stages
Provide highly-specific, helpful content to every lifecycle segment and move them through the funnel.
Content Development Through Teamwork
Working closely with our Inbound and SEO Strategists, our Content Strategy team helps you
Editorial Calendar and Conversion Maps
Based on current lead generation goals, product marketing needs and your personas, we
Interviews and Content Production
Follow Me Brand takes a journalistic approach to content creation. We begin by interviewing
Working closely with our Inbound and SEO Strategists, our Content Strategy team helps you develop a content plan that will ultimately track to your pipeline contribution and revenue goals. Using your buyer personas, the team emphasizes the continual process of speaking directly to your target in a way that moves your prospects through the funnel and grows your business.
Based on current lead generation goals, product marketing needs and your personas, we design a calendar that helps maintain balance between editorial topics and conversion points. The calendar focuses on keywords and how each blog post tracks to conversion opportunities. Next, we create those posts and conversion points in preparation for campaign launch.
Follow Me Brand takes a journalistic approach to content creation. We begin by interviewing subject matter experts from within your organization. The insight gained during these interviews helps us create fresh, never-before-seen content that injects thought leadership into your website and builds trust with your prospects and customers.
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